Susan Evans, Editor & Senior Writer,
“Island Health Magazine”
In 2014, Island Health established a new quarterly magazine, Island Health magazine, as part of their broader communications strategy to improve the health of the population through health promotion initiatives and improved access to health information.
Their goal was to print 15,000 copies of the complimentary 32-page magazine and distribute it across Vancouver Island. As a government organization, Island Health initiated a “request for proposal” and received a number of submissions from web press printers. Mitchell Press won the contract because “they offered the best quality product at the best price,” says Island Health magazine senior writer and editor, Susan Evans. “We also chose Mitchell Press because of their extensive experience producing high quality, glossy publications.”
Mitchell Press worked closely with Island Health to find the perfect paper stock to create this visually impressive publication. “We worked closely with Mitchell and tried out several paper weights and finishes before we found the right one,” says Evans. “The magazine looks amazing; the quality is really superior for a free publication and I believe the printing quality contributed to Island Health winning multiple awards.” (See awards below).
Mitchell Press was also instrumental in helping to set-up the distribution throughout Vancouver Island, including bundling shipments to various waypoints and connecting Island Health to a local distribution contractor for delivery to libraries, recreation centres and shopping area kiosks.
“Mitchell Press provides outstanding service,” adds Evans. “We also really appreciate that Mitchell Press has a sales representative on Vancouver Island.” This is testament to Mitchell Press’ commitment to providing comprehensive, personalized service.
“I wouldn’t hesitate to recommend Mitchell Press for any similar magazine print project,” concludes Evans.
2016 Gold Quill Award of Excellence:
International Association of Business Communicators (IABC):
The Vancouver Island Health communications department won the 2016 Gold Quill Award of Excellence for Publications from the International Association of Business Communicators (IABC). IABC is one of the most widely recognized and respected business associations in the world. The program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.
2016 International Platinum Award
Hermes Creative Awards:
The Vancouver Island Health Authority won top honours, earning the 2016 International Platinum Award for their publication “Island Health Magazine.” The Hermes international awards competition is for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry and is administered and judged by the Association of Marketing and Communication Professionals.
2016 Gold Award of Excellence
Canadian Public Relations Society (CPRS):
The Vancouver Island Health Authority won the 2016 Gold Award of Excellence for external communications projects for their “Island Health Magazine.” The Canadian Public Relations Society (CPRS) is Canada’s professional association for public relations professionals, whose purpose is to foster professional development, uphold a standard of proficiency and code of ethics, regulate the practice for the public interest, and celebrate excellence in the field.